Organizing your marketing efforts into a strategy can help you focus on your healthcare organization’s most important problems. Not every organization has the same priorities, however. Some have a lot of patients but issues with maintaining a sterling reputation. Others have services that aren’t as well known as their other services. The following strategies are … Read more
Devin McHatten, MBA
Plastic surgery practices depend on marketing to find new clients and interest past clients in the most exciting new procedures. If you have had trouble drawing in new patients lately, it may be because you just need to refresh the way that you market your services. In this guide, you’re going to learn tips that … Read more
Your website needs to be the foundation of your online marketing efforts, but before it can do that, you need to make it into an asset that’s powerful in its own right. The best way to do that is to apply the tactics and principles of website marketing. In this short guide, you’re going to … Read more
Lasik is a rapidly-growing market forecasted to reach more than 2bn in value by 2026. Consumers are flocking to Lasik, but they’ll choose your competitors if they don’t know who you are. Consumers increasingly choose services based on on-the-spot mobile searches, online reviews, and influencers. Your marketing plan needs to keep up with these preferences, … Read more