Optometry Practice Marketing | How to Get More Patients to Your Optometry Clinic
You’re a busy doctor or practice administrator and you want simple and proven ideas on how to increase your specialty Optometry Practice revenue. Both traditional (TV, Radio, Print) and digital (Google Ads, Facebook, Medical SEO, etc) can be effective if done correctly. We see a trend moving away from traditional marketing and heading to digital; why? Using digital marketing for your Optometry practice means that you can target specific types of patients that you want depending on the platform used.
Optometry Practice Search Engine Optimization
Local SEO for Doctors
Local SEO is vital for any doctor practice. When a potential patient searches online, it’s important for your practice to be at the top of the search whether it’s within the Google search or on the Google maps. A combination of paid ads and local SEO is a great way to ensure that you show up within Google as often as possible, most of the time with the combination 2-3 times on a Google search. In the top 3-4 in the ad section, in the map pack, and in organic Google search results.
Medical SEO (organic search)
Medical SEO is a little more involved than local SEO which is primarily used to show up in the map section of a Google search. If you are wanting to go a little farther than that and show up in the organic results for your Optometry Practice marketing, then investing in SEO for your medical practice is a wise investment.
Paid Search for your Optometry Practice
The increase in modern-day Optometry clinics has created fierce competition. People have more choices and are ready to spend on the best or the most visible Optometry clinic in the market. Luckily, Optometry marketing has also been on the rise. You’re now more than ever likely to land a large client base through paid advertising.
Unlike in the past, today’s marketing strategies have become more specific. There’s a high chance your targeted market will take an interest in your product and become another patient. To be this effective, you’ll need to hire professional marketing as a part of your Optometry practice growth strategy. Though you may also choose to do it on your own, there’s a high chance you’ll waste a considerable amount of money before you can learn to do it right.
- Social Media Marketing: These sites get content to the people who are ten times likely to take more interest in going with their collected demographics.
- Google AdWords (Pay-Per-Click): Your content will reach the number of people searching for certain words.
Social Media Management for your Optometry Clinic
As an Optometry Practice, you need to invest in a social media platform. Facebook, Instagram, Twitter, and YouTube will help increase your client base through media content sharing. Paid social media advertising is now the in-thing. Promoting your content via Facebook will give your business exposure to the relevant audience through demographics.
After paying for a social media advertisement, you can tell in real-time the number of people who have paid interest in your content. The first thing they’ll look at is your page’s social interaction history and reviews. Digital marketing for your Optometry clinic should thus involve extensive social media management aimed to create a loyal community.
A loyal following will be your voice to the new clients and will dispute any bad reviews. To achieve this, you have to interact regularly with the people on your list. Promptly answer their questions, address their needs and reply to their messages. Also, follow up on their service experience feedback. With such an open and interactive system, it’ll be easier to go back to happy clients and request for a 5-star review.
In most cases, unhappy clients are quick to post bad reviews because they were no follow-up after the service. Although it’ not easy to build a cohesive community, it’s possible. Keep them interested with new monthly offers and give discounts on referrals. Since it’s a social platform, keep opening new conversations to keep them engaged. Over time, they’ll turn into a community and give you good reviews before you ask, direct new referrals, be repeat customers and most of all, they’ll be a part of your business’ virtual community.
Patient Reviews and Reputation Management of your Optometry Practice
The World Wide Web will expose your Optometry Clinic to the mass market, but it will not censor out the bad. To the digital world, both your good and bad sides are open to the public scrutiny, and you cannot get rid of them. The saying goes that the internet doesn’t forget. That’s why it’s important to keep your reviews as squeaky clean as possible. How do you keep your reputation unmarred on your digital platforms?
Follow-up. This eight letter word will do your Optometry Practice marketing a whole lot of good. Your digital presence should be balanced. For example, leaning too much on one side of acquiring clients will make your signed-up clients feel forgotten and neglected. A reputation management team helps in meeting the needs of prospects, leads, new and existing clients through follow-up thus building a cohesive digital community.
The art of successful digital marketing for your Optometry Practice is a sequel that continues after the conversion of a lead to a client. Reputation management has to find out the level of customer’s satisfaction with your service. You’ll be able to attend to an unsatisfied customer immediately before they have a chance of posting their displeasure with your services for all the world to see. On the other hand, you’ll also tell when you have a happy customer and therefore extend your request to have them review you positively on your available digital platforms.
A series of positive views will boost your organic search listings and give confidence to the prospects about your services.
Content Marketing and Lead Magnets
As an Optometry Practice, the most inspiring and authentic content will trigger your major success in the business. People relate with content that addresses their fears and answers their questions. To come up with mind-blowing content, you have to know your audience and understand their needs and concerns. With that in mind, you can come up with your Optometry marketing content that is precise, inspiring and comprehensible.
Besides your audience needs, you can create marketing content that people will love to share. A trending topic on today’s social media can give you more leads than you can handle. Social media is the current word of mouth. Furthermore, you don’t pay for the exposure. The content does all that by itself without your further input.
Website Conversion Optimization and Call to Actions
It’s clear that you need a working website for your Optometry Clinic with optimized and relevant content to drive in traffic. The site should have all the information that pertains your business answering all questions and concerns exhaustively. If your website has met all the requirements and your traffic is in thousands, why aren’t you having an overflow of customers tripping over each other to get your services?
The problem could be, you haven’t told them what to do after they have shown interest. Be clear after every page what you require your readers to do. In this case, enhance your website’s call to action to have more emphasis towards a commitment such as an appointment. After all, you’re investing in Optometry Practice marketing to convert leads into profits.
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