Telos Digital Marketing

Healthcare and medical paid search is any website where you pay money to get in front of potential patients. Examples of this are at the very top of a Google web search in the “ad” section.  It’s usually the top 3-4 results of the search. Another less known way of utilizing paid search is with Facebook and on other websites through Adroll. All of these forms of marketing have the advantage of being highly targeting, customizable and have a high level of ongoing optimization so they become better with time. A way to almost guarantee to be on page 1 of Google searches.

We install small bit of code on your website so that we can send ads back to people who have visited your site. It is all anonymous, so there is no worry that we are collecting data. Paid and organic search sends people to your site initially and re-targeting helps keep you in the front of mind.

Organic search is SEO (search engine optimization) and is the practice or art of moving your website up in Google searches. Ideally your medical practice should be on the first page of Google for searches related to your specialty, and if possible in spot 1-3. Paid search is an almost guaranteed way to get to the top of Google searches but organic takes a little more patience. Organic search also involves getting into the map section of Google, which can be a little difficult to do since Google searches are highly dependent on location and relevancy.

Yes. People are using the internet and cell phones more and more each day and the best way to get in front of the right type of potential patients is to start marketing online.