Medical SEO | SEO for Healthcare
Show up online when patients search for the services you offer
MEDICAL MARKETING SERVICES
Medical SEO for Doctors and Healthcare
We work closely with the medical practice to ensure we align goals for Medical SEO from the start. Knowing the ins and outs of your practice is essential in getting the best results for the paid marketing campaign.
Medical SEO is the process of helping your web pages show on the first page of search engines (primarily Google). We focus more on techniques that help your medical practice show when searched locally vs nationally and are experts in getting your medical practice in the Map section of Google fortreatment searches related to your specialty.
Key Benefits of SEO for Doctor's Offices
- Patients are able to find your practice online
- More patient schedule with your office
- Keep your practice and reputation at the top of Google search
- Ensure you control your online “real estate” with citations
- Outrank your competition on Google
Capitalize when patients search for services that you offer with Medical SEO.
Organic search for medical practices helps patients find your medical practice online and then call.
MEDICAL MARKETING PACKAGES
- Google Ads for Healthcare
- Facebook Ads Re-targeting
- Landing Page Creation for Optimized Conversions
- Ongoing Optimization
- Local SEO
- Google My Business Management
- Onsite Technical SEO
- Web Citations and Links
- Engaging Patient Content Creation
- Email Campaigns
- Call Tracking
Do you want to fill your patient schedule?
All About Medical SEO
New patients are the lifeblood of any medical practice. Many practices rely on traditional word of mouth methods to attract new patients. The medical field has become ultra-competitive today. Hence, relying only on traditional methods isn’t the best way to get a steady stream of new patients to your practice. The internet has taken over many aspects of marketing in this day and age. Almost all businesses are using some form of digital marketing to stay competitive in the marketplace. That is where search engine optimization comes in handy. SEO plays one of the most important parts in attracting a steady stream of new patients to your medical practice. That’s why you should take advantage of SEO for doctor’s offices right now. If not, your competition will do so and attract your patients to their practices, and you may end up leaving money on the table. Here is why you should implement an effective medical SEO strategy for your practice.
Simply running an ad on Yellow Pages won’t help marketing your medical practice and attract the right kind of patients to it. Potential patients are running to search engines to find reliable healthcare providers in the area. A recent study shows that more than 55% of patients below 35 years of age prefer to rely on their favorite search engine to find information about local medical practices. Only 10% of patients rely on Yellow Pages to find a local medical practitioner. If these patients don’t find your practice in the search results pages or SERPs, they will go to your competitor. Just imagine how much money you will lose over time by not implementing an effective SEO strategy for your medical practice. Even older patients are shifting to search engines to find local healthcare providers. More than 27% of patients between the ages of 55 and 65 years used a search engine to find a local practitioner. That’s why you need to implement an effective search engine marketing strategy for your practice without delay. It will definitely help to take your practice to the next level by attracting the right type of patient.
SEO has become one of the most important aspects of digital marketing when searching for local healthcare providers. SEO lets a medical practice attract new patients to their practice without spending thousands of dollars like pay per click advertisements. SEO has become a necessary tool for every medical practice to stay ahead of their competition in the area. Over 90% of customers don’t search past the first page of Google when finding a healthcare provider in the area. In fact, most of them to check the first 5-6 results and pick one of them. If your practice isn’t ranking in one of these positions, you are losing money to your competition. The customer will choose your competition over you under such circumstances. That’s why you need to implement an effective search marketing strategy for your medical practice to attract these patients to your practice.
When a potential patient type in “healthcare provider + town,” your practice will show up within the first three positions on Google’s first page if you have taken advantage of SEO and optimized your practice for that keyword. You will need a highly effective search engine optimization strategy to get your name among the first three to four results on Google. Being visible in the search engines is important to attract new patients to your practice. It will help bring more qualified leads to your medical practice. On the other hand, SEO has a much better ROI compared to traditional marketing methods such as TV, radio, and print ads. Implementing an effective search marketing strategy is the best way to improve your sales, conversions, and profits in the long run. You can easily take the practice to the next level with the right search marketing strategy.
When a potential patient searches online for your practice, it should appear in the first 3-4 positions on Google and the other search engines to get the maximum benefits from SEO. Your patients will trust your practice more when it appears on the top of Google’s SERPs. The latest research shows that people tend to trust brands that appear in the top positions of Google. Google is a reputable search engine in the world. People think that businesses that appear in the top positions of Google are more trustworthy and reliable. Hence, they prefer to do business with these practices. That’s why you need to take your practice to the first page of Google without delay if you want to get the maximum benefits of search engine optimization.
A site that ranks higher on Google is trusted by Google. The search engine thinks that the particular site is the most relevant to the search term of the customer. That’s because they display the most relevant business for the search term of the customer at all times. Your practice becomes more credible in the eyes of the patient when it ranks on the first page of Google. Practices that rank on the second and third pages of Google don’t have the same credibility in the eyes of the patient similar to the practices that rank on the first page. That’s why you need to rank your practice on the first page of Google to improve its credibility and attract new patients to it. SEO is the best way to take your medical practice to the next level with the minimum spend on advertising.
Acquiring new patients is the goal of all new medical practices on the market. But you may have to spend a lot of money advertising your practice to acquire new patients. SEO lets you drastically reduce the overall marketing budget. That’s because digital marketing is cost-effective compared to traditional marketing methods. SEO is the most cost-effective method compared to all other digital marketing methods. SEO for your medical practice lets you attract highly targeted patients to your practice at a lower cost. You can save on your advertising spend when you implement an effective digital marketing strategy for your medical practice. Make sure you take advantage of the strategy and save money in the long run.
The potential of targeted traffic is a hundred percent increased when you advertise your practice online instead of using traditional methods such as radio and newspaper ads. On the other hand, search engine optimization is an inbound method that lets you attract customers that are already looking for your service. These people are already typing a keyword on to Google or the other browsers to find your practice. Hence, the customers or patients you get through SEO are ultra-targeted to what you have to offer. Your ROI and conversions will improve with the right SEO strategy. Make sure you implement the right search engine marketing strategy for your practice right now.
SEO rewards your medical practice with one of the highest ROIs in the industry. The ROI you get when you invest in SEO isn’t comparable to any other form of marketing – whether inbound or outbound marketing. You need not interrupt the customer’s favorite TV show or take up space in their favorite magazine to convey your marketing message with SEO. You only need to show up on the search engines when the patient is searching for a medical practice in your area. SEO is a strategy that can help you achieve this target. It will bring your practice to the first page of Google and show up when the patient is searching for a practice like yours in the area. That’s why SEO has one of the best ROIs in the marketing industry. You will save money in the long run by implementing the right search engine marketing strategy for your medical practice.
Medical SEO Best Practices
SEO lets improve the lead quality of your medical practice over time. It will let you build a sound relationship with the potential patient and improve your online reputation. Here are some of the best practices that you need to implement to take your practice onto the first page of Google and the other search engines.
Medical Keyword Research –
SEO is all about keyword research. The right keyword will bring you the most traffic and profit potential in the long run. You should think like a patient searching for a medical practice in the area to find the right keywords for your practice. What will the patient type onto Google to find a reputable medical practice in the area? The more relevant your keyword is, the more quality leads you will get. That’s why keyword research is so important when implementing an effective search engine marketing strategy for your medical practice.
Medical Content Is King –
Digital marketing is all about quality content. Duplicate content can damage your online reputation in the long run. You should give your customers original quality content if you want to attract more targeted patients to your practice. Quality content will let your website go viral by letting interested practices promote your site on their social networks. You will get quality backlinks to your site free of charge by producing quality content on a consistent basis. It will also help decrease your bounce rate – which is a ranking factor for Google. The more time the visitor stays on your site, the lower your bounce rate is going to be. The lower your bounce rate, the higher it will rank on Google. That’s why you need to give your clients quality and relevant content at all times.
Website Load Times –
A site that loads within 2-3 seconds will support your SEO efforts. The latest research shows that a visitor will leave a site that doesn’t load within 2-3 seconds. Website load time is a ranking factor for Google. If your site takes more time to load, you will be losing. In fact, your site won’t rank higher in the search engines if this happens. That’s why you need to pay close attention to the load times of your site to rank it higher in the search engines.
Optimize The Site –
Your site should be easy to navigate and optimized for the search engines. Check the title tag, description, alt tag, keyword density, and other important on-page factors to optimize your site for Google and the other search engines.
Mobile Friendliness –
Google has already implemented the mobile-first update to rank sites that are mobile-friendly higher in their SERPs. If your site isn’t mobile friendly or having a responsive design, you are losing a lot of patients in the process. Talk to your website designer about making your site mobile-friendly to take advantage of Google’s algorithm update and rank your site higher in the search engines.
Chatbots help boosts patient engagement and improves the patient experience over time. Chatbots can take your practice to the next level with interactive conversations with your patients. It will let you know the visitor better and answer questions asked by the patients. Chatbots work 24/7 even when your practice is closed for the day. That’s why you need to use this technology to take your practice to the next level by improving the patient experience over time.
SEO for Physicians
Medical practice SEO is not a static process. In fact, search engine optimization changes quickly. It is so dynamic that the methods that worked a few years ago may not work today. If you use outdated SEO for medical practices methods to optimize your site, your site might get penalized by the search engines. That’s why you need to work with a reliable medical SEO service in the area to take your practice to the next level. There are hundreds of such services in town. But all of them are not created the same. Your research is important when choosing the best SEO for medical practices service in the area. Make sure you invest in a reliable and experienced medical search engine optimization agency for your practice. The aforementioned article provides information on the advantages of medical search engine optimization for your medical practice.
- Have outstanding website: You’ve probably heard that content is king and that is more true in healthcare. Both users and Google want to know that your website is an authority in the search engines. Content without proper interlinking and structure is worthless for SEO.
- Have an optimized website: Website optimization is as important as having an outstanding website with content. The on page of your website has to be exactly what Google wants. That includes url, meta title, H tags and content. All of these need to be in a perfect system in order to rank on Google search. Your website also needs to have several location pages and services for anything you want to rank for. And by using a correct internal linking structure, you can harness the power your website already has.
- Citations: Citations are places around the web that you can list your website and include Apple Maps, Bing Maps, Google My Business, Yellowpages, Super pages, Vitals, Healthgrades, etc. It should also include several specialty specific and location specific citations. Check out our list of medical citations.
- Picking the right medical keywords: Picking the right medical keywords and developing your site in a way that keeps the content of each medical specialty related by internal linking.
- Google My Business: Having a complete and optimized Google My Business is key to success not only in organic Google search but also in the Google Maps section of the SERPS.
Whether you choose Telos Digital Marketing or another digital marketing firm, make sure that they are focused solely on providing services to medical providers. You spent years in school on your craft so you need someone that has as much specialization as you do. Other industries can be completely different when it comes to medical SEO. Crafting compelling content for your website takes someone with medical knowledge. Being able to group and link pages that are related together, takes a team of people who have worked in healthcare and know the terms of medical seo.