Dermatology Marketing | How to Get More Patients
You’re a busy physician or practice administrator and you want simple and proven ideas on how to increase your specialty Dermatology Practice revenue. Both traditional (TV, Radio, Print) and digital (Google Ads, Facebook, Medical SEO, etc) can be effective if done correctly. We see a trend moving away from traditional marketing and heading to digital; why? Using digital marketing for your Dermatology practice means that you can target specific types of patients that you want depending on the platform used.
Dermatology Marketing – Advertising your Dermatology Practice to Attract More Patients
Are you looking to grow your practice and increase your web traffic with the best search engine optimization (SEO) and online advertising strategies?
Telos Digital Marketing can help. Our team can craft a customized strategy designed to bring patients to your door, help you grow your practice, and enhance your online reputation as a top doctor in the field of dermatology.
Get the Type of Dermatology Patients Your Practice Needs
Traditional marketing and advertising may have a place for some dermatologists, but you can leverage online marketing to attract the type of dermatology patients your practice needs.
Whether you specialize in skin conditions, acne, cosmetic dermatology, or skin cancer, you can stand out from the competition with a robust online marketing strategy. Our specialists understand marketing for the medical community.
Our team will build a strategy that will bring patients to your office for preventative check-ups as well as help with medical problems.
Marketing Your Practice to Local Patients (Google Maps/GMB)
Did you know you can use specific marketing strategies to put your dermatology practice near the top of Google search results for people in your community? If they are searching for a dermatologist or seeking advice on a specific condition, your name may come up with other top dermatology practices in your region.
We can help you get your company listed on Google My Business (GMB), Google’s local search results. Your GMB listing will show up when someone searches for your dermatology business name. It will also show up on Google Maps if they search for a dermatologist in their area.
GMB also brings your medical practice to voice search. Experts predict voice search will make up 30% of all searches in the next year. Voice search should be part of any dermatology practice marketing plan.
Let us help you list your private practice with GMB and increase your online conversions.
Advertise Your Practice to Patients on Google and Facebook
On discovering a skin condition, many people turn to Google to explore treatment options and procedures that may help. Your online marketing plan should include a way to reach prospective patients seeking help with acne, odd rashes, and other conditions.
Targeted blog content that addresses the health concerns of patients, skincare tips, and expert advice can increase your Google rankings, establish your online reputation as a professional, and deliver leads to your website.
A consistent blogging schedule, bolstered by Google Adword campaigns, can help you reach your goals for conversions.
Similarly, people often ask health and skincare questions on Facebook. You can use Facebook ads for advertising services, sharing offers or events, and begin building online relationships.
Advertising to specific demographics on Facebook isn’t easy, though. Facebook has regulations prohibiting targeting specific people. For instance, you can’t construct an ad that says, “Do you have skin cancer that requires surgery?” But you can mention that you offer personalized and effective treatment for skin cancer.
The difference is subtle but essential. That’s where Telos DM comes in. We can help you market more effectively through Facebook ads while staying in line with the platform’s regulations.
It’s also a good idea to keep an eye on Facebook for negative and positive reviews. An unhappy patient can spread the word quickly, resulting in a loss of referrals. On the other hand, a patient who had a positive experience and shares thoughts on Facebook can lead to new patients and a strong referral base.
Choose a Healthcare Only Marketing Agency
You and your staff work in an industry with specific terminology and a focus on helping patients with particular healthcare concerns. We understand those needs, and our staff has developed strategies that can help you increase revenue and achieve greater online marketing success.
How Telos Digital Marketing Can Help Your Dermatology Practice Attract More Patients
An inbound marketing program should include social media marketing, paid ads, and reputation management.
We focus on these facets of inbound marketing. We also assist with Google’s local search, on-site SEO for healthcare websites, content marketing through a professional blogging platform, and other strategies designed to help your dermatology practice make more money.
Do You Want To Fill Your Patient Schedule?
Dermatology Treatment List
- Botulinum toxin therapy
- Chemical peels
- Laser hair removal
- Curettage and electrodesiccation
- Mohs surgery
- Photodynamic therapy (PDT)
- Medicated creams
- Chemical peel
- Laser treatments
- Light-based procedures