Tips On Using GMB And Local SEO To Generate New Patients For Your Dermatology Practice
Google My Business listings are one of the best ways to get immediate traffic to your website. This is a strategy that is often implemented when doing what is called Local SEO. In particular, if you have a Dermatology practice, this is one of the easiest ways to find new clients. People often use the search engines to look for local Dermatologist, and this will allow you to be found at the top of the listings. If you have never used GMB before, you should use this strategy for making your Local SEO marketing much more successful this year.
What Is A Google My Business Listing?
GMB listings are those that you will see at the top of the search results when you search for local companies. In this particular case, if you are searching for a Dermatologist, those that have a Google business listing will be seen in these results. The idea is to be in the top three listings, often referred to as Google’s local 3-pack. If you are able to position your business website in this top three position, you will get more traffic than those that also are listed in the Google My Business listings.
How To Position Your Company In The 3-Pack?
To get into this highly coveted 3-Pack, you must get what are called citations. This is often an area of confusion, even among those that do SEO for Dermatology. Essentially, citations are simply rich in references on a website or blog about your company, specifically mentioning your company’s name. The more citations that you have, and if they are on different websites and IP addresses, the higher your position will be. You can either pay a local search engine optimization company to create the citations for you, or you can hire an individual or company that specializes in creating citations only.
Why This Is Beneficial For A Dermatology Practice
Google My Business listings are a fantastic way for a Dermatologist to get more traffic. That is because people looking for a Dermatology office are often facing a painful situation. They do not want to worry about whether or not a Dermatologist is highly rated or recommended by prior customers. They will simply look at the information at the top of the listings. Since the Google 3-Pack is listed at the top, just below the ads, and stands out more than the plain text search results, they will choose from one of those three companies. In most cases, they will look at the star ratings and numeric ratings that the Dermatologist has and choose the one that has the highest rating overall.
How To Get Started With GMB And Local SEO
The first step of the process is to claim your Google My Business listing. You will then enter in all of your pertinent information. This will include the name of your business, address, phone number, and your website if you have one. Based on that information, and the citations you are able to generate, Google will then list your company appropriately. You will also need to have customers that have used your services to leave feedback. By getting more feedback in the form of star ratings and comments from your patients, you will find your way to the top and be part of the 3-Pack listings.
The fastest way to achieve top Google My Business listing is to hire a local SEO professional. They will set up everything for you, plus get citations so that you can rise to the top of this highly coveted area of the Google search results. Once you are position there, you will notice an incredible uptick in the traffic to your website and the calls that you will receive at your office. Instead of paying for the high cost of Dermatology PPC traffic, consider finding a local search engine optimization professional to finally set up your Google Mind Business for you.