How Your Team Affects Your Marketing Campaign

One of the first things that business leaders tend to learn early on is that everything they do matters in the grand scheme of things, even if they don’t see it at first. This not only involves how they carry themselves in business and within their private lives but also who they decide to hire to work for them. Your team’s behavior, work ethic, etc. can be affecting the overall effectiveness of your marketing campaign. Therefore, the following list includes some of the best ways to help your team improve and create a better future for your company.

Keeping Your Team Friendly

A common complaint from customers and vendors is that some companies are not as they portray themselves on television or online. Therefore, one of the first things you must help mold into your team is simply friendlier. Sometimes it’s not that your team isn’t friendly but that they simply are not accustomed to dealing with people. It should be expressed to them the importance of a proper greeting, appreciative comment, and farewell after their business is done. It’s the small things that can truly place your company above and beyond the competition.


Communication is one of the most important things that can make or break your marketing campaign. An office that contains little to no communication will not steer itself towards a common goal rather than multiple personal goals. This is why communication should be amongst the first things to be tackled. This can be accomplished through weekly meetings where your employees can express concerns, suggestions, and so on. Technology is another tool that can be utilized to keep your team in contact as much as possible. Thus, small issues such as a late order can be handled with much better ease.

Education Matters

A company that keeps learning is a company that will always be one step ahead of the competition. Even the most educated of your team members can benefit from continuing their education. This doesn’t have to mean going back to school to obtain another degree but simply making an effort to research new innovations or techniques within their field. Getting departments such as your front desk administration can also aid in making things more efficient. Many people on your team can benefit from additional education, everyone from practitioners to healthcare service managers can learn additional skills that your practice can benefit from.


Often team members are tasked with such difficult and time-consuming tasks that they neglect to listen to their clients or customers. This can have a negative effect on the overall image of your business and, ultimately, your bottom line. Teaching your team, the importance of listening to their clients, customers, or patience is paramount to a successful marketing campaign. By listening, the client is provided with evidence that they are being valued and for your business valuable information that can be used to provide them with the best possible service.

The effectiveness of your team is dependent on a number of factors. However, these are often the most common issues seen in companies. Simply adhere to the list of tips posted above to begin making crucial changes to your team and your business overall.

Picture of Devin McHatten, MBA

About the author

Devin McHatten, MBA

Find out more