3 Medical Marketing Ideas for Healthcare Organizations

Medical Marketing
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New medical seo marketing ideas can help you find clients who have never been reached by your advertising. It can also help you effectively target the people who haven’t responded to your current marketing.

Here are ten ideas that can help you refresh and retarget your marketing efforts.  

  1. Audit and refresh your official website
  2. Audit and improve your place in search engine results
  3. Expand your social media presence

For each of the ideas, you’ll learn what actions you need to take to put it into practice and how it makes a difference. Let’s start with the one that will lead all the others: Audit and refresh your official website.

Audit and refresh your official website

Your website will be the headquarters for nearly all of your marketing work online. The goal of any advertising you do through ads or social media will be to drive people to your website. Therefore, your priority is to verify that your website is worthy of traffic.

To do that, you’ll need to audit your website and then make a series of changes to improve it.

Why will it help?

Auditing and updating your website will help because any website problems will end a lead’s journey. Any kind of traffic, including visitors who clicked on ads, found you on search engines or followed your links from social media, could be put off by website problems. 

What actions do I need to take?

You need to review the parts of your website that have the most significant impact on user experience. Don’t overlook:

  • The quality of your content
  • The quality of your images
  • The speed of your site
  • The ease of your sign up/set an appointment features

If you find that any of them are lacking or present an obstacle to your visitors, you need to correct them. Do the work yourself or get a quote from a development professional to find solutions that fit your budget.

After you’ve verified your website’s quality, you need to focus on how easy it is to find in search engines.

Audit and improve your place in search engine results

Most people find their health organizations through search engines—even the local ones. Even if people nearby know about your location, they may use search engines to verify other information. For example, a search will tell them your exact address or opening hours.

For many reasons, your organization needs to appear in searches.

Why will it help?

Appearing in searches will help you with your marketing goals because it’s the channel used by customers who want specific services. It’s not like advertising, where you’re guessing the people you’re targeting want services. 

The people who find you with searches are likely ready to sign up or make a purchase. It’s a big problem when you don’t show up for these searches, so you need to work on it.

What actions do I need to take?

There are several actions you can take to improve your visibility on search engines. The process of maximizing your presence on search engines is called Search Engine Optimization (Or SEO).

SEO professionals can help you appear for a range of essential searches. They usually do that by:

  • Expanding and improving your site content so that Google can accurately identify your site’s purpose and value.
  • Resolving technical problems that might cause Google not to rank the site.
  • Researching your competitors to find out what makes them dominant in search

SEO professionals typically employ entire teams to get you not only to appear—but to appear first. If you appear first in search results, that means you’ll get the lion’s share of the clicks that are coming in from search engines.

One fundamental way you can improve your likelihood to show up for searches without an SEO team’s help is by expanding your social media presence.

Expand your social media presence

No matter what type of health organization you represent, you need a social media presence. There are many different networks with large populations, and you need to be discoverable on as many of them as possible.

This serves your marketing needs directly. It’s another place where customers are looking for you. If they don’t find you, they may look for your competitors instead. 

Why will it help?

Having a social media presence will help you do significantly better at communicating with customers considering your services. People use the social media pages of health care organizations to:

  • Ask direct questions about policies
  • Get a feel for your business by looking through your images
  • Watch to see how you communicate with other clients

Every one of these behaviors is about building trust. 

People often need to form long relationships with health care organizations, and they may need to spend a lot on care. This makes building trust a crucial part of your marketing. Social media is one of the best ways to do it. 

What actions do I need to take?

Creating a social media presence is free and straightforward. You’ve probably already heard of most of the networks that matter. It’s a good idea to have a presence on:

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • Youtube

While the accounts are free, there is a cost to producing useful content and communicating with customers.

Apply these medical marketing ideas to pick up leads today

New marketing strategies can reinvigorate any type of healthcare organization. Use these tips to find out which new approach can resonate with clients in your area. Remember to start with the impression made by your website. Go from there to find people you’ve never targeted before.

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