Google Ads can be a highly effective way for physician practices to advertise.
- Targeted For Patients That Need Your Service (Qualified Leads)
- You Only Pay When Someone Clicks
- Easy To See ROI (Return On Investment)
- Keep Tabs on Competition
Targeted For Patients That Need Your Service (Qualified Leads)
Unlike the old-fashioned methods of advertisements, Google Ads for Healthcare is not blind-hopeful marketing. It uses actual statistics as generated through Google to guide advertisers on the type of keywords to use. Thus when you post an advertisement, your targets are qualified leads who are out looking for the kind of services that you’re offering as a medical facility.
Considering that 1 in every 20 searches are related to health, there’s a high chance your page will attract traffic on your specified keyword and further have a booked appointment.
Besides, in Google AdWords, you can customize some demographic features such as geographic location. The location targets searches within the vicinity of your hospital which eliminates wastage of money on clicks from people who may never access your facility.
The customized Google search helps people who are looking for health centers around your area to find you easily.
You Only Pay When Someone Clicks
From history, medical practitioners have always used minimal funds to advertise their facility. Yellow pages have been the ultimate choice for many doctors. While this method may have worked well a century ago, the times are changing, and people are embracing digital platforms more than ever.
There has been an increase in medically related searches which medical practitioners are tapping into through Google Ads for medical practices to increase visibility.
Google PPC for medical practices is one of the most affordable marketing campaigns in the market today. Their packaging is considerate of the advertiser in that you only pay after someone has clicked through to your landing page.
With this kind of a system, you can easily follow up to determine if the paid clicks convert to actual appointments. The big advantage is that unlike traditional advertisement methods, you can see the traffic in real time, and the money you pay out is only for relevent traffic.
Easy To See ROI (Return On Investment)
Google Adwords unlike the traditional offline methods of advertisement is measurable. Traditional or offline methods do not have real-time feedback, and you cannot tell exactly what methods are bringing in the patients. With digital marketing and specifically pay per click, its easy to see what has the most impact on patient volumes.
With Google Adwords, you can tell which keywords are wasting money and which ones are bringing in more traffic.
The transparency helps to pause the non-performing keywords and proceed with the ones bringing in more conversions, funneling the advertising budget to where it has the lowest CPA(cost per acquisition) and highest ROI(return on investment). You can also make the highest performing keywords more effective through optimization. Starting and stopping campaigns is also easier than traditional media.
Conclusively, ROI helps you to measure the effectiveness or lack thereof of an advertisement campaign.
Keep Tabs on Competition
The best part about Google Adwords is the transparency involved during the biding of keywords. You can easily tell what the competition is using on their web pages. Though it may seem as spying, you have to be aware that you’re all competing for the same market share through Google Ads for medical practices.
Therefore, if you notice through the keyword planner that the competition has different keywords from yours, they’re likely to have a more significant cut of the market than you. Optimizing with their unique keywords gives you as much leverage in the digital market and keeps the competition balanced.