Content marketing is one of the most important things that a medical practice can do to increase its authority from medical SEO. The Mayo Clinic is a great example, as they publish helpful information (that ranks highly on Google for that matter) on various medical conditions, their symptoms, and their treatments. This has helped to boost their brand. What is content marketing, and how does it really draw in more patients for you?
Content marketing is when you use some form of content to connect to an audience in a way that is helpful or informative for the hopeful client. One example of this would be hosting a blog on your company website that publishes informative articles about issues that your products or services pertaining to.
If you were a Sleep Clinic, you might publish articles about how sleep apnea can affect you or the symptoms of sleep apnea. You could also make videos about the proper way to clean a sleep apnea mask or how to use the machine. You could produce a magazine that has articles of some relation to what you do or sell. You could even give away free e-books or e-mail newsletters about sleep apnea
and CPAP machines.
Content marketing is only one component of a marketing strategy. However, it is a component that should not be overlooked by any means. To do this, you should hire a firm that specializes in or employs content marketing specialists for the best results. Some firms will even specialize in content marketing for a particular industry.
Any content marketing firm should offer the following:
• Website content: This includes blog articles, webpage creation, and on-page optimization to keep clients on the page. This is probably the most critical thing a content marketing firm can offer because it also plays into a good SEO plan for your companies website. Keyword research is a vital first step in website content.
• Videos: Video is one of the most powerful content marketing tools available today, just as it was back in the ’90s and 2000s when companies sent potential clients free VHS and DVD copies of some sort of content. Today, with the power of Youtube, Facebook, and even your own website, this video content can reach audiences numbering in the tens of thousands.
• E-mail marketing: Offering free email newsletters to interested clients is a great way to warm them up and build trust, and without having to print and mail out potentially thousands of copies of content.
• E-book distribution: Giving away free e-books has been the bread and butter of internet marketers for years. Consumers get a large amount of value from an e-book, and will usually convert very well into an actual client.
Content marketing has been around for decades, even before the advent of the internet. Many practice owners have used it as a way to build trust with the people who you hope will become your base of clients. Telos specializes in medical content marketing and can address your needs for professional-grade medical content. If you need help with citations for your doctor’s office we can help with that as well.