4 Easy Marketing Tips For Physicians in 2019
Physicians have to reach out to current or potential patients in order to grow their medical practice and stay profitable. Merely opening up and hoping for patients is not enough anymore in 2019. You need to learn new marketing tips that will ensure you have a wider audience and that will increase the chances of getting more patients. So, here are some of the tips that you can follow to make patients know that there is a capable physician around:
SEO Help for Your Website
If you haven’t yet got a website for the services you provide, then you should definitely get one. And, once you get a website, you should opt for the SEO services from a renowned SEO company, and one that focuses on local visibility. This will make your website visible in the search engines of your patients. If they are looking for physicians near their location, your website is more likely to pop up. As a physician, you may not be able to spend millions on advertising your skills, but SEO for your medical Practice can definitely be a cost-effective way to get the job done quickly.
Paid Search Marketing
Paid per click or paid search marketing for healthcare is another effective way for physicians to find patients who are suffering from various ailments. You can take help from Google AdWords which is the most popular platform for search engine marketing. This will ensure a guaranteed high rank in the search engines and can be one of the best ROI for finding patients.
Probably one of the marketing techniques that have been doing the rounds in the last decade and is also expected to be effective even in 2019 is email marketing. Getting an email address for potential patients is easy these days. Numerous services providers have the data of patients who have visited nearby hospitals or other physicians, and you can get their email addresses to send details of your contact number and the areas you specialize in. It will be wise to send health tips, newsletters, and information about upcoming events in the email from time to time. This will not make your emails too dull for the patients.
- Make sure the email service you have will sign a BAA (Business Associates Agreement) HIPAA.
- Pay attention not to target specific segments of your patient population with an email directed at treating their specific symptoms.
Social Media Marketing
Social media marketing is one of the latest techniques to increase brand awareness around your medical practice. This is very affordable, especially if you are not looking to spend a lot on advertising. From Facebook to YouTube to Instagram, there are many choices for social media. The important thing is to not get overwhelmed and try to be active on all social media platforms. Choose 1 and master it, then expand to the next one. The best medical social media sites are those that are being done internally. Patients do not want to see a perfectly created post, they want to see the doctors office they will be visiting. A mix of crafted post and organic internal posts work best.
Ideas for medical social media sites:
- Staff Birthdays
- Staff Anniversaries
- Patient photos (get a HIPAA release from the patient)
- Patient before and after if applicable (get a HIPAA release from the patient)
- Craft posts for the month around any national specialty months (i.e prostate cancer and breast cancer awareness month
- Behind the scene moments – try to show whatever your office personality is
- Videos – from both doctors and staff
Being a doctor should take most of your time, so you shouldn’t waste any on trying to market your practice. These tried and tested marketing tips for physicians in 2019, will help you to focus on what is important to help increase your patient volume.