The people you want to reach with your marketing are rapidly moving. You need to stay up-to-date with the latest trends so that you can continue to deliver ads to people who are likely to convert. This short guide will introduce you to some of the ways that medical marketing is being used to attract […]
Are you ready to begin advertising your medical practice? If so, you should make sure that you understand the law. Making the wrong decisions when you’re advertising can lead to fines, and may even expose you to civil lawsuits. This short guide will cover some of the important issues that may come up when you’re […]
Content marketing is a type of marketing that uses high-quality content assets such as articles, videos, or infographics to attract interest. Unlike traditional marketing, it does not often advertise directly. Instead, the content is meant to create interest or leave an impression of the brand. Medical practices can achieve great results with content marketing. In […]
Organizing your marketing efforts into a strategy can help you focus on your healthcare organization’s most important problems. Not every organization has the same priorities, however. Some have a lot of patients but issues with maintaining a sterling reputation. Others have services that aren’t as well known as their other services. That’s why it’s important […]
Plastic surgery practices depend on marketing to find new clients and interest past clients in the most exciting new procedures. If you have had trouble drawing in new patients lately, it may be because you just need to refresh the way that you market your services. In this guide, you’re going to learn tips that […]
Your website needs to be the foundation of your online marketing efforts, but before it can do that, you need to make it into an asset that’s powerful in its own right. The best way to do that is to apply the tactics and principles of website marketing. In this short guide, you’re going to […]
Need medical marketing ideas to generate new leads for your healthcare organization? Follow these tips to get your name out and in front of new patients.
Plastic surgery clinics need online marketing plans to compete for local leads. Learn what you need to consider to draw more local leads than ever before.
SEO is essential for medical practices in 2020. Here are 4 reasons to make it part of the way you reach new patients this year.
Lasik is a rapidly-growing market forecasted to reach more than 2bn in value by 2026. Consumers are flocking to Lasik, but they’ll choose your competitors if they don’t know who you are. Consumers increasingly choose services based on on-the-spot mobile searches, online reviews, and influencers. Your marketing plan needs to keep up with these preferences, […]
Learn 5 ways that medical practices are taking their marketing into the future. Find out if your practice is keeping up with the competition.
The chiropractic field has a much smaller market than traditional medical practices; therefore, it requires additional targeted marketing strategies. To be successful, it’s important to generate new leads via online and offline promotions. This can be done through your website or by raising awareness of your brand at a local event. To get a strong […]
Marketing qualified leads (MQL) are important to many businesses as they allow them to track interested website visitors. Traditionally, an MQL is someone who has intentionally engaged with your brand and left their information somewhere on your business platform. This can be done by: Voluntarily submitting contact information on your site. Opting into a program. […]
Marketing for Doctors: 10 Best Proven Activities for Your Practice Marketing is a fundamental concept for all businesses, including those in the medical field. To be successful, you have to market your medical practice in various ways – online and offline. There are plenty of reasons why you should take your marketing strategy seriously. Marketing […]
Approximately 68% of patients begin searching for a physician on the internet. As a physician or medical practice administrator, it’s important you understand how patients find you online. Consider the following five ways patients can find you and how you can improve your visibility during their internet searches. Paid Search Ads With the increasing number […]
We’ve come a long way since the Wild West days of pulling teeth with pliers and other painful, tedious practices. Thanks to advancements in technology, most routine dental work can now be performed pain-free with quicker recovery time and less risk of side effects from the procedures. Here are a few ways that dental technology […]
One of the first things that business leaders tend to learn early on is that everything they do matters in the grand scheme of things, even if they don’t see it at first. This not only involves how they carry themselves in business and within their private lives but also who they decide to hire […]
A Failproof Guide to Driving Healthcare Digital Marketing Success The healthcare industry continues to be progressive with its reliance on technology and consumer-centric interface, but that doesn’t mean it isn’t lagging behind other industries. With its duty of care, healthcare organizations must follow certain protocols and regulations. This can leave many doctors, practices, and specialists […]
Schedule Your Social Media Posts for Free With Buffer If you are trying to grow your business using social media then it is important that you post regularly. A quiet profile, with few posts, will not perform well or attract a lot of followers. Finding the time to post to social media regularly is not […]
Reasons Why Your Google My Business Profile Is Important To Growing Your Medical Practice As a doctor, you’ve taken the clinical route, and you want to grow your practice. One way to do that is by managing your online reputation. You want people looking for a doctor to be able to find you. Your Google […]
Do physicians really need to market their medical practice online? The short answer is yes. All physicians need some sort of online marketing. In today’s online and digital world, almost everyone is searching online and that includes healthcare. In a recent study, 80% internet users search online for health related topics, most being affluent females.It’s […]
How Digital Marketing Could Increase Your Medical Practice’s Bottom Line The success of your medical practice depends on an aggressive marketing plan to promote it. The traditional word of mouth strategy will help attract new patients to your practice, but the scope of this marketing method is quite limited in this technological era. That is […]
Physicians have to reach out to current or potential patients in order to grow their medical practice and stay profitable. Merely opening up and hoping for patients is not enough anymore in 2019. You need to learn new marketing tips that will ensure you have a wider audience and that will increase the chances of […]
Reaching out to new patients, or even being able to retain your current ones, can sometimes seem like a struggle. Worrying that you won’t be able to attract new patients, or waking up in cold sweat that one day your schedule will be bare, is a constant concern for doctors and physicians. However, it […]
Access to the internet is easier than ever, and the increased opportunity for negative patient reviews can be a terrifying prospect for some physicians. You could offer the very best service in the world, but the ease with which a single patient can tarnish your reputation with a negative review is a genuine concern for […]